KWSA - JackFM 100.1 JackFM’s slogan "Playing What We Want" is more of a motto or philosophy of their programming. JackFM promotes themselves as having a larger and more varied playlist than most other commercial radio stations. It is not unusual for a JackFM station to have a playlist of 700 to 2000 songs. JackFM’s targeted audience is everyone from 25 to 65 years old. The stations utilizing the Jack FM format are in most cases officially classified as "adult hits" or "variety hits" by radio research companies. You are guaranteed to hear something relatable.