The LiveCard AR App has been developed to convey personal messages to users of app and the recipients of the printed card or printed content on which the marker that enables the app to display the message is displayed. The users of the app have received the physical LiveCard or marker with a friendly and personal digital message or wish. The recipient has the choice of viewing the message by downloading the app. Through our Augmented Reality layer in the app we can give our users the experience of a personal message or a person or product that ‘comes to life’.