If you want a Korea-fied selfie, this app will do it. If you follow a lot of korean instagram users like I do then you know what I mean - slightly gray, milky, pale wash it puts in photo, that gives pinks and reds more of an orange look? Exactly that, I love it. It blackens the black and brightens the light making for a really pretty contrast. It's amazing for use on landscape photos too - the sky has never looked so vibrant and dimensional with these filters, I find my taking pictures of random things and seeing that with a nice filter and some lighting adjustment, everything is pretty. Love this app.