The game is fun, and a great way to burn time, but it feels like there’s an ad every 30 seconds. That doesn’t even include the persistent banner ad on the bottom of the screen. I’ve used the in game currency from extinguishing a fire to install a fire suppression system (which can be unlocked via ad) just to have an ad pop up within seconds afterwards. If there was a $2-3 dollar ad removal I would do it in a heartbeat, because the game is fun, but I don’t know how long I’ll stick with this if the ads aren’t dialed back a bit. I’m only on the second city and it’s already annoying me. I never write reviews, but I felt compelled for this one.