Those screenshots are deceptive - they don't show the big bright banner ad at the top of the screen the WHOLE TIME.
Dev, do you want this to be a limited, appealing introduction to the full game (you know, so people buy it) or a full, ad supported game (the complete game so people stick around and see the ads)?
Right now, it's a limited game burdened with advertising, so it's unenjoyable in two ways. It really is lose-lose.