This is a really good game, in my top 5! There are ads, but they aren't overpowering. My only complaints are
1. There is no currency so you can either wait to unlock all outfits and character designs, or watch an ad to separately get each. So, if you dont like to wait to unlock outfits, or accessories, or like multiple ads, this isnt your thing, and thats fine!
2. There are multiple lighter skin tone designs with hearts or diamonds on the cheeks, freckles/blush of different levels, different eye colors, different hair colors, etc, but there is only one darker skin tone variant, that you just unlock with more outfits. She's a pretty basic character, as she has brown eyes, light blush, and no freckles/hearts/diamonds, and me being a darker skinned person myself, this is really restrictive as i like to dress up and realy customize my characters. If you could add more diversity in the characters, that'd be really nice, other than that, really nice game!
Hope This Helped!