I love this game, and it is quite addicting on my part, but there is always room for improvement. The ads aren't much of a problem for me, other then popping up very often. But what I'm more concerned about is the fact that you can't buy much. Only different block colors and balls. What would I do if I have all of them? And what is the significance of the floor colors? They change color in game anyway. I see no point for them. There should be different thing you can buy with the points you collect. Power ups. In my opinion, I think that you should get to buy different style balls that do different things. And instead of everything costing the same amount, make them different prices so you have to earn them. And there should be something that is the best, the most expensive. That's how it is in some games. It would be better if you can upgrade too. Each time you upgrade, the price increases. With higher prices, you strive more to play and earn more points. There can also be some updates, o my part, I experience minor freezes now and then, causing me me to fall before even getting to one block. Other than these things, the game is a great concept, just not many things to do.